Shopify is a complete e-commerce shop builder that allows you to start an online store and sell goods there. If you would like to sell your products on the internet but only have little or no experience on how to go about it in terms of website development, coding and all that, then Shopify is certainly for you. It can be compared to a shopping mall which rents out spaces to businesses to come use for their commercial activities.
This e-commerce shop builder comes with a comprehensive web builder which has loads of ready-to-go templates for users to work with. Shopify offers fully hosted plans with unlimited bandwidth, storage, and products plus easy-to-use Shopify Stripe Payments for processing transactions.
Shopify integrates more than 70 payment gateways and has checkouts in over 50 languages, thereby making it easy to sell products to customers anywhere in the world. Some of the services that Shopify provides are website hosting, storefront creation, shopping cart management, marketing, product management, analytics and so much more.
Shopify is very accessible both for buyers and for sellers and since it comes with lots of themes which sellers can change as often as they want, it becomes easier to attract customers and even create a desire in them to come back. Compared to the cost of web development and working servers, Shopify is very affordable. It is also faster and affords you the opportunity to focus more on the website design, rather than files and coding which are enough work on their own. From an online marketing standpoint, Shopify makes it easy for you to adjust the most important elements of your website for Search Engine Optimization so it readily pops up on search engines like Google and Bing.
You can input meta titles, the page title, meta description, unique URLs, make pages visible and invisible, and redirect pages where necessary. What this does for you is that it lets you have amazing flexibility to make your e-commerce store however you want.
Also, for businesses who choose to develop their online stores for themselves, there is the issue of having to deal with the security of the site from time to time. Shopify invests millions of pounds into ensuring their platform is safe for buyers and users and that they adhere to PCI rules and regulations.
WHO IS SHOPIFY FOR?
If a person says Shopify is for everyone then they would be right because it works for both business owners and customers. This is because virtually anything can go on for sale on Shopify. Be it a physical or digital product or a service, then it can be put up for sale by merchants for customers to buy. Clothing, food, coffee, art, books, and even temporary tattoos are just some of the goods and services that can be bought or sold on Shopify sites. With a large number of storefronts on the sites, buyers have access to a wide range of categories to get stuff from.